Effective November 8, 2026

Cookie Policy

What gets stored on your device, and how to refuse everything that is not required for the form.

This policy explains cookies and similar technologies on trucksofnevada.com, run by Trucks of Nevada, 1260 Rockpebble Ave, North Las Vegas, NV 89030. Questions: info@trucksofnevada.com or (702) 333-2463. The Privacy Policy describes the personal information itself. The Terms of Service cover use of the site.

What we mean

A cookie is a small text file a site stores on your browser. Local storage is a similar slot in the browser that scripts can read later. Pixels and tags are scripts that contact another company. This site uses one essential cookie, one local-storage record for your choice, and — only after you accept — Google’s analytics and advertising tags.

Essential storage does not wait for a banner. Analytics and advertising storage does. The Google tag is not loaded, and the phone number on the page is not swapped, until you accept the matching category. Reject is the same size as Accept. You can reopen the choice at any time with .

Essential

These are on because the site cannot securely take a form submission, or remember that you already decided, without them. They are not used for advertising.

Name	Who sets it	Purpose	Duration
`_trucks_app_session`	Trucks of Nevada	Encrypted session cookie. Holds the security token that blocks forged form submissions, and the success or error notice after you submit.	Until you close the browser, unless the host sets a shorter session.
`ton_cookie_consent`	Trucks of Nevada, in local storage, not a cookie	Remembers Accept, Reject, or your custom settings, including the time and whether you chose it yourself.	Until you clear site data for this site, or until the version of the choice record changes and we ask again.

Analytics, off until you accept

If you accept analytics, the site loads Google Analytics 4, measurement ID G-C34J9TNX1Y. Google then receives pages viewed, roughly how you got there, general device and browser data, and an approximate location derived from your IP address. GA4 does not store the full IP address in reports. We use this to see which pages are used. We do not build a customer profile from it, and we do not sell it.

Name	Who sets it	Purpose	Duration
`_ga`	Google Analytics	Distinguishes browsers.	Up to 2 years.
`_ga_C34J9TNX1Y`	Google Analytics	Stores the state of the session for this measurement ID.	Up to 2 years.

Google may set additional analytics cookies, such as _gid, depending on the tag configuration. Treat any cookie starting with _ga as analytics.

Advertising, off until you accept

If you accept advertising, the site loads Google Ads tag AW-359263349. The tag is used to measure visits that follow an ad, and to count phone calls as conversions. The conversion label configured for call tracking is AW-359263349/jnwaCIeuh9cZEPXYp6sB, tied to the shop number (702) 333-2463.

When advertising cookies are on, Google may replace the visible phone number with a forwarding number. The call is still connected to the shop. Google can process the number you call from, the time, and how long the call lasted, so the advertiser can see that an ad led to a call. If advertising cookies are off, the page keeps the real shop number and that swapping does not run.

A click on a phone link can also send a phone_call_click event to Google when either analytics or advertising is accepted. The event records that a phone link was used. It does not include the truck description from the form.

Name	Who sets it	Purpose	Duration
`_gcl_au`	Google Ads	Conversion linker. Connects an ad click on this browser with a later visit or call.	About 90 days.
`_gcl_aw`	Google Ads	Stores ad-click information used for conversion measurement.	About 90 days.
`IDE` and similar	Google, on a Google domain such as doubleclick.net	Advertising measurement and, where allowed, ad personalization.	Often about 13 months. Set on Google’s domain, so this site cannot delete it.

Google’s own descriptions are at policies.google.com/technologies/cookies and policies.google.com/privacy.

Requests that are not cookies

Google Fonts. Every page asks fonts.googleapis.com and fonts.gstatic.com for Barlow Condensed and Work Sans. Your IP address is part of that request. Google says Fonts does not use the request to create ads profiles. See developers.google.com/fonts/faq/privacy.
OpenStreetMap tiles. Only the Service Areas page requests map images from tile.openstreetmap.org. Your IP address is sent so the images can be returned. We do not send the contact form with that request. Policy: osmfoundation.org/wiki/Privacy_Policy.

Global Privacy Control

If your browser sends the Global Privacy Control signal and you have not already made an explicit choice on this device, we store a rejection of analytics and advertising cookies and we do not load Google’s tag. An Accept you click yourself is stored as your choice and is followed on later visits, including if the signal is still on. turns both categories off again and replaces that choice.

California and Colorado treat a valid Global Privacy Control signal as an opt-out of sale and of sharing for targeted advertising. We apply it to the advertising cookies and, on this site, to analytics cookies as well.

How to change your mind

Use Cookie settings in the footer, or the Do not sell or share link, which turns analytics and advertising off.
Clear cookies and site data for trucksofnevada.com in your browser. That removes the session cookie, the saved choice, and first-party Google cookies such as _ga and _gcl_au. You will see the banner again.
Cookies set on Google’s own domains, such as IDE, have to be cleared in your browser’s Google or third-party cookie controls. Rejecting on this site stops us from asking Google to set new ones. It cannot reach into Google’s domain and delete an old one.

Browser help pages cover the mechanics: Chrome, Safari, Firefox, and Edge.

Changes

If we add a new non-essential cookie or a new advertising tag, we will update this page, change the effective date, and ask again before that tag runs.